1.0 - Seed
The Foundational Touchstone of Your Journey
The Seed component is the historical, immutable record of your organization's origin story. It is a digital time capsule created at the moment of inception, designed to preserve the initial spark of inspiration, the founding context, and the core intent that brought your venture to life.
It serves as the foundational touchstone for your entire organizational journey.
Introduction
Explore the deep, philosophical importance of preserving an authentic origin story for long-term cultural coherence.
Key Elements
Discover the specific, tangible artifacts that make up a complete Seed component, from the original concept to the list of founders.
Best Practices in Action
See a practical example of how a new organization can effectively create and use its Seed component to build a strong foundation.
Coming Soon
The Builder's Hub
Find the specific guides, templates, and community resources you need to build your own Seed component.
Coming Soon
Introduction
Every great forest begins with a single, humble seed. The DNA contained within that seed guides its entire future growth. Your organization is no different.

In the fast-paced evolution of any venture, it is easy to lose touch with the original "why." Strategies pivot, teams change, and the urgent demands of the present can obscure the foundational purpose that started it all. This slow, almost invisible drift away from the core is a primary reason why many organizations lose their soul and their direction over time.
The Seed Component is a powerful antidote to this entropy. Its purpose is to create a permanent, unchangeable anchor to your origin. It is not a strategic document to be debated or a plan to be updated; it is a historical record.
By taking the time to consciously and carefully document your "seed moment," you are giving your future self, your future team members, and all future stakeholders an invaluable gift: a direct, unfiltered connection to the authentic passion and clarity that existed at the very beginning. This foundational touchstone becomes an essential tool for cultural onboarding, strategic realignment, and moments of collective reflection for years to come.
Key Elements
The Seed Component is not a single document, but a curated collection of foundational artifacts. It is your organization's time capsule.
A complete Seed component captures the essential "DNA" of your origin story from multiple angles. While every organization's founding moment is unique, a robust Seed component is typically comprised of the following key elements. These serve as the primary, unchangeable records of the venture's inception.
The Original Concept Overview This is the first coherent, written articulation of the venture. It is the "pitch deck in text form" that outlines the initial understanding of the what, why, how, and who. It captures the idea in its first moment of clarity.
Founding Documents & Artifacts This is the collection of raw, unedited materials from the moment of creation. It is the authentic "fossil record" of the idea. This can include anything from a photo of a whiteboard sketch or a napkin drawing to the first set of raw notes in a digital document.
The List of Founding Members A simple, clear record of the key individuals who were part of the founding moment and who co-created the initial spark.
The Inspiration Library A list of the key external influences—books, articles, videos, or conversations—that were the primary inspiration at the time. This provides crucial context for the intellectual and philosophical currents that shaped the original idea.